Product Lifecycle shows the path of a typical product that lasts from the beginning of new recruitment. Product life cycle refers to the period between the first launch of the product on the market until final withdrawal. The understanding of a product life cycle of a product can help a company to understand and to decisions on how, what is the right time to find the product, how to plan marketing activities and to determine at what price, from determined.
We see advertisingregularly called on the various new features for existing products: a shampoo with a new taste, flavor with new chips and snacks with a new flavor to the fruit.
But if you can shop for thousands of products that are advertised are not regularly see. Some of the products needed to plan marketing and advertising methods. But why some products seem to sell themselves? Answer is that marketers operate continuously, depending on where the item is in itsLifecycle.
Progressive organizations are trying to stay aware of what is happening throughout the lifecycle of the product in terms of sales and profits.
A new product progress through various stages:
1. Introduction: This is the first phase, in which substantial investments by non-profit company with little or none, and we look at is usually a slow sales growth. The price may be too high or too expensive at this time. Introduction phase requiresAdvertising. Advertising helps to build increased sales and brand names.
2. Growth: If the launch is successful, you must start the sale receives, or increased more rapidly.
Sometimes you may experience some price ', entrants to the market. Reduce sales and profits are rising quickly the image will be greatly improved. So, for example, the iPod was introduced in 2001. IPod is currently in growth phase of its life cycle of the product. Showgrowing. Most electronic components are at that stage.
3. Duration: In this phase, which will start on the competition and win the competition on the fall in prices in this market. A competitive pricing strategy in this phase is to be useful. This is the longest period for most products.'s Sales to grow at a decreasing rate and then stabilize. Sometimes the producers leave the market for low growth and lower profit margins.
4. Decline: Sales and marketing expenditures and funding isnow in a larger volume of sales. As the volume of production increases the cost per unit of production tends to decrease. Useful, as expected the erosion to continue at this stage, with little hope of recovery. Typewriters are in decline of the life cycle of the product.
Product life cycle helps to make better decisions, based on revenues and costs within a certain level. It helps marketing managers to make better decisions on pricing.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น